Why is the "R" missing?

So, you have found the missing letter on our tee, that letter is "R". You have now been sent to this webpage and you are probably wondering why?

So here it is... But first, let me ask you a question. "R" YOU OKAY?

Life can be so full on, everyday can feel like a struggle, at times it feels like you are drowning. But, please know that you are doing a GREAT JOB. Keep your head held high and smile. It may seem like a bad day today, but tomorrow will be completely different, no two days are ever the same. You matter and the world is a better place with you in it.

This year marks 10 years of Tide Apparel and over those 10 years, we have all struggled with many different things and it's hard to overcome them. But, hearing from friends and family checking in and asking "R YOU OKAY" can really make a difference. Sometimes it's nice to hear that you matter and that other people genuinely care. Even if it's just a 30 second conversation, that conversation has the power to put a smile on someones face. With this range, we wanted it to deliver a strong and positive message around mental health. We have included many obvious messages and also hidden ones, like the missing letters. Thank you for the support and taking notice, without you, this brand wouldn't be what it is today.

Please, ask someone that you know if they "R" okay. Check on your mates, even the ones that seem like they are always happy.

You never know what someone is going through.

Heres a 20% discount code, thank you for the support - ryouokay

Good Vibes Worldwide.
Tide Apparel.