Why is "Y" missing?

So, you have found the missing letter on our snapback, that letter is "Y". You have now been sent to this webpage and you are still probably wondering why?

So here it is, we are here to tell you "Y" YOU MATTER.

Life can be so full on, everyday can feel like a struggle, at times it feels like you are drowning. But please know that you are doing a GREAT JOB. Keep your head held high and smile. It may seem like a bad day today, but tomorrow will be completely different, no two days are ever the same. YOU MATTER and the world is a better place with YOU IN IT.

This year marks 10 years of Tide Apparel and over those 10 years, we have all struggled with many different things and it's hard to overcome them. But on those days hearing the words "YOU are doing a great job" or "YOU'VE got this, DON'T GIVE UP", it can really turn it around. Sometimes it's nice to hear that you matter.  With this range, we wanted it to deliver a strong and positive message around mental health. We have included many obvious messages and also hidden ones, like the missing letters. Thank you for the support and taking notice, without you, this brand wouldn't be what it is today.

Tell someone you know that they matter and if they ask you "Y", make sure you tell them.

Heres a 20% discount code, thank you for the support - youmatter

Good Vibes Worldwide.
Tide Apparel.